![]() ![]() On a project as large as Facebook’s illustration system, this means that many artists can contribute while keeping the look and feel of the characters consistent. The Alegria style lends itself to standardization and replication: Its flat figures are based on simple shapes and geometric patterns. How does a particular aesthetic achieve ubiquity in such a short period of time? There are practical answers, to be sure. Examples of Algeria-style illustrations used in the tech realm For these companies, adopting a visual language that signals positivity and connectedness is a tool to paper over the social and political harm and divisiveness their products create-and illustration has increasingly become a centerpiece of the strategy. Airbnb, Hinge, Lyft, Airtable, Google, and YouTube are all in on the craze, along with seemingly every other new app or startup in existence. Often, they carry similarly large objects: a paintbrush, a trombone, a calendar.įacebook has become closely associated with this style, which its creators at Buck aptly dubbed “Alegria,” which is Spanish for “joy.” But the company is a fairly recent adopter of what has become an overwhelming trend in editorial and web illustration over the past few years, with particular prevalence currently in the realm of tech. They’re always in motion, dancing, painting, running, or hugging one another with the expanse of their oversized limbs arching away from their bodies like giant wet noodles. The incessantly joyful cartoon people are never static. The illustration system, developed by an L.A.- and Brooklyn-based design firm called Buck, is both distinctive and consistent: A typical illustration features smiling figures drawn in a flat, minimal style, with skin in a bright, pastel blue, pink, or green, and gangly, disproportionately large arms and legs. In 2017, Facebook began rolling out a series of new illustrations to accompany content throughout the site. Illustrations by Pablo Stanley, via humaaans design library. ![]() Illustrations are licensed under a Creative Commons Attribution 4.0 International license. ![]()
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